The GM Reinvention
Please watch the video above. I’ll wait.
Glad to have you back. Doesn’t that GM ad sound nice? There is only one problem with it. It will not happen. That GM is the GM that should have been.
What happened? Congress decided that GM was “too big to fail” and bailed it out in the amount of billions. What Congress did not realize is that no matter how much money was thrown at the automotive companies the underlying problem would remain – the cars are not selling because they are not in high demand. The government was only delaying the death of GM and Chrysler. Now, as we know, both companies have filed for bankruptcy that will result in the taxpayer (us) losing money.
What do we get? Instead of the dream that GM (and Chrysler) would pay the United States Government back, we now are going to be losing billions and gaining a 60% stake in GM. The other owners include the United Auto Workers (UAW) union with a 17.5% stake, Canada with a 12.5% stake, and the bondholders, who are the big losers in this deal, with a 10% stake. The first indication that the ad will not hold true should be UAW having a 17.5% stake. It is hard to make competitive costing cars when labor costs remain at a high rate. Second, GM is now Government Motors until the debt to the government is paid back. Governments do not have a good track record in running business especially when the person in charge of figuring out the new business’s inter-working has no experience in that industry. That is exactly the case here.
Meet Brian Deese. He is the 31-year-old “not-quite” Yale Law School graduate who has no experience in the auto industry yet is the one who will help to remake the the automotive industry in the United States. This is what things are now beginning looking like. First, car companies will now be required to make “green” cars. While I am all for helping the environment, this move will continue to cripple the automakers. The truth of the matter is that while some Americans do want a hybrid most are opting for a bigger vehicles that will not make the “green” cut (35MPG standard). The demand is not pointing to the “green” vehicles. This could result in an increase in the price of vehicles requiring new technology from $6,000 to $7,000 or the drop of additional brands. Second, employees will still be cut in the order of thousands along with the loss of 1000+ dealerships many of which were still profitable. This is not the path to a successful company.
Things might have been different if the government had let the automakers go into bankruptcy. We could have had a new period of innovation with our cars just ad the depicted. After all, this is how GM originally got its start.
Note: This post is not meant to be an all-inclusive article for facts of GM or Chrysler. It is meant to start a conversation, so please post a comment.





